SYDNEY: Wide Open Agriculture (WOA) has announced launching of its campaign to the supermarket and retail sector of its regenerative brand, Dirty Clean Food.
The launch event will be held in Perth and will be hosted by Tony Howell, Executive Chef at Cape Lodge in Yallingup and supported by Simon Kony, owner of Short Order Burger Co. in Fremantle and the Perth CBD.
The event will present the distinctive packaging design of Dirty Clean Food that will be offered to select, leading supermarkets and food retailers across Western Australia.
Dr. Ben Cole, Managing Director said, “We want to offer our healthy, nutritious food that regenerates farmland to as many customers as we can reach, starting locally and then expanding to high-demand South-East Asian markets.”
“We are passionate about providing high-quality, delicious food and are excited about the opportunity to offer our product lines to WA’s leading supermarkets and retailers. Dirty Clean Food connects consumers directly with farmers that are leading the way with regenerative farming practices.”The industry event will showcase food supplied by Dirty Clean Food’s farmer-partners including Blackwood Valley Beef, Parron Dorper Lamb and Black Point Beef.
The event will be supported by West Australian supply partners Willespie Wines and Gage Roads Brewing Co.