SANTA MONICA: –(BUSINESS WIRE)–The Call of Duty League announced sponsorship deals with top brands for its inaugural season including MTN DEW, AMP, GAME FUEL, PlayStation, Astro Gaming and, SCUF Gaming, returning partners in Call of Duty esports. Also added to the 2020 season is the U.S. Airforce.
“This coming weekend in Minneapolis we kick off the next chapter of Call of Duty esports, and we couldn’t be prouder to have these incredible brands as partners for the inaugural Call of Duty League season,” said Brandon Snow, Activision Blizzard Esports League Chief Revenue Officer.
“Our partners not only support the players on their mission to win the first Call of Duty League Championship, they provide our fans around the world a better experience while attending Home Series matches or streaming at home.”
MTN DEW® AMP® GAME FUEL® returns to Call of Duty esports in a multi-year agreement which solidifies the brand as the official beverage of the Call of Duty League, the official beverage of the Call of Duty League City Circuit™ and the official beverage of the Call of Duty Challengers™. The sponsorship extends to the 2022 season of the Call of Duty League.
“We’re honored to continue our partnership with the Call of Duty League in celebration of players around the world and their love of the iconic game,” said Erin Chin, Senior Director, Marketing, MTN DEW. “As MTN DEW AMP GAME FUEL enters another banner year, we’re thrilled to keep delivering unique partnerships and best-in-class experiences for the gamers and fans who inspired the product’s creation.”
PlayStation® returns to Call of Duty esports in 2020 with PlayStation®4 as the official platform of the Call of Duty League and the official partner of Call of Duty Challengers. At League Weekend events – including the Call of Duty League Launch Weekend – PlayStation® will be the presenting sponsor of Call of Duty Challengers competition. As part of the path to pro amateur competition structure, PlayStation® will present the Challengers Points Leaderboard on CallofDutyLeague.com as well sponsor key video content, including the post-match on-stage series “Instant Reaction.”
ASTRO Gaming extends its sponsorship of Call of Duty esports through the 2022 season as the Official Headset and MixAmp of the Call of Duty League. In addition to ASTRO Headsets and MixAmps on the mainstage of all events, the company will sponsor a new video content series for the Call of Duty League and will sponsor the Call of Duty League season MVP award. ASTRO Listen-In segments will be featured in every match played this season. Finally, ASTRO is producing a special edition Call of Duty League A40 TR Headset and A40 Speaker Tags for each pro team.
“We’re proud to extend our long-term partnership with Call of Duty esports in the new Call of Duty League. We’re committed to providing all competitors with immersive game audio and precise voice communication,” said Aron Drayer, Vice President of Marketing at ASTRO Gaming. “We’re also excited about creating a special edition headset for the league and all of the new city-based teams.”