BRISBANE: Fiji Kava Ltd has launched into the fast-growing kava market with its products now live on Amazon’s United States market place and on the company’s website, fijikava.com.
Fiji Kava’s range of Noble Kava Extract Capsules and Instant Kava Powder products, are available immediately to consumers across North America. This represents a considerable opportunity for Fiji Kava, at a time when kava is experiencing a boom; including a surge in ‘kava bars’ openings, with hundreds now open across the country.
Fiji Kava Founder and CEO, Zane Yoshida said: “This launch validates the progress Fiji Kava is making in enhancing the availability of its products, including capitalizing on the growing popularity of kava in the United States; where kava usage is increasing with more people searching for natural remedies to tackle anxiety disorders and depression in our society.
“This is an exciting time for Fiji Kava as we begin to benefit from our unique Noble Kava integrated supply chain and the growth in the natural medicinal market globally, including the growing acceptance of kava in the US $39.3 billion supplements market.”