SINGAPORE: S4Capital plc (SFOR.L), the new age, new era digital advertising and marketing services company, announced that its global content arm MediaMonks today conditionally agreed a merger with BizTech, a leading marketing transformation and customer experience company based in Melbourne, Australia. [the_ad id=”31605″]The proposed merger signifies an investment in further strengthening MediaMonks’ marketing cloud expertise and an important strategic step towards delivering a faster, better and cheaper offer for clients worldwide.
BizTech reports revenues of approximately A$15 million and employs 90+ people in five locations spanning the globe. It is headquartered in Melbourne and operates in Sydney, Toronto, Moscow and Astana. Founded in 2008, BizTech has been consistently awarded the highest honours in APAC for its work with Adobe across Adobe Experience Cloud.
Teaming up with BizTech – a Gold partner in Adobe’s Solution Partner Programme – will enable MediaMonks and MightyHive to expand their existing relationship with one of the major software companies in the digital marketing ecosystem. A video showcasing work by BizTech can be viewed on MediaMonks’ YouTube channel.
The merger will establish a footprint for MediaMonks particularly in Australia and Canada, marking another milestone in the company’s global expansion. S4Capital already operates in Canada, Australia, and New Zealand through MightyHive, but S4Capital will now gain a fully integrated content and programmatic operation in Australia and Canada on which to build, as well as a global centre of expertise in customer experience and Adobe capabilities.
The merger will be funded from the Company’s cash resources and the consideration will be payable in cash and ordinary shares of S4 Capital on a 50/50 basis, with lock-up restrictions. The merger is subject to completion of the ongoing audit and documentation process and merger control.
Sir Martin Sorrell, Executive Chairman of S4Capital said: “We are delighted with the proposed deal which will bring Michael, Tim, and the entire BizTech team to the S4Capital family. Their highly specialised Adobe expertise and close-knit client relationships make BizTech the perfect partner to accelerate our business in Australia and beyond.”
Michael Patishman, CEO of BizTech commented: “We are thrilled to be asked to partner with S4Capital and launch MediaMonks in new territories in Australia, which offers exciting opportunities for our people and a broader service offering for our clients.”
Tim Goodman, CTO and Founder of BizTech added: “It gives us great pleasure to partner with S4Capital and continue the journey we started 11 years ago. We look forward to working with Victor and the team to expand our offering globally”
Victor Knaap, Main Monk and CEO of MediaMonks said: “Bringing BizTech on board will represent many things for MediaMonks. We will be effectively marrying engineering, design, and content for a new era of creativity. But we’re not just broadening our client offer, we’re growing our network that will span from Mexico to Melbourne and welcome a brand new super crew of Adobe experts.”