LONDON: Leading marketing technology company, Eagle Eye Solutions (Eagle Eye), is partnering with News America Marketing (NAM), the premier marketing services company in the U.S. and Canada, to deliver next-generation retailer and brand marketing solutions.[the_ad id=”32940″]The agreement establishes a partnership where the parties will collaborate to provide personalized digital and analogue advertising and incentives in real time to shoppers in the North American region.
“This agreement with News America Marketing represents an exciting new opportunity to introduce next-generation marketing solutions in North America with a partner that has a great product portfolio and an extensive client base,” said Tim Mason, CEO of Eagle Eye.
“Together, Eagle Eye and NAM will be able to offer market-leading promotions programming, capable of delivering data-driven, personalized offers and messages to digitally-connected consumers in real time.”
The Eagle Eye AIR marketing technology platform will enable NAM to offer an integrated digital connection to consumers and provide an innovative solutions suite to its extensive retailer network and brand clients.
“We are excited to enter this partnership with Eagle Eye to deliver cutting-edge real-time marketing solutions to our clients,” said Martin Garofalo, CEO of News America Marketing.
“This is a significant milestone in executing on NAM’s strategy to deliver open-platform digital innovation across our network. The AIR platform provides superior infrastructure and features for brands and retailers to understand and communicate with their customers. We believe that Eagle Eye is a best-in-class solution that, combined with NAM’s core capabilities, will create significant value for all players.”
NAM and Eagle Eye will begin presenting its joint solution to retailers beginning in June 2019 with immediate opportunities for retailer integration.