SINGAPORE: GuocoLand Limited has unveiled the concept and design of Guoco Midtown.[the_ad id=”31605″] The approximately 950,600 square feet mixed-use development will be a game changer on multiple fronts, a statement said.
It will rejuvenate the Beach Road district, redefine public spaces and enhance street life, introduce a new experience of working in Grade A offices and a new concept of luxury city living.
Guoco Midtown will be the game changer, the final piece of jigsaw that completes the transformation of the area, connecting the three major office micro-markets of City Hall, Marina Centre and Bugis.
Raymond Choong, Group President & Chief Executive Officer of GuocoLand said: “Guoco Tower’s opening in stages between 2016 to 2017 has injected a fresh vibrancy, brought a new lease of life to Tanjong Pagarand successfully transformed the district. We envision Guoco Midtown to do the same for the Beach Roadarea. When it is completed in the first half of 2022, Guoco Midtown will be a premium, vibrant business and lifestyle destination, attracting a dynamic community that will rejuvenate and reposition Beach Road.”
The name Guoco Midtown represents GuocoLand’s vision for the area to be like the Midtown areas in many capital cities around the world where there is an exciting mix of shopping, culture, entertainment, amenities and prime corporate offices. Based on key trends anticipated, Guoco Midtown has been designed with the present and future needs of the user in mind, especially for those who spend a large part of their day in the office tower but not necessarily at their desks.
The way companies operate, and the way people work and live have changed drastically.
Cheng Hsing Yao, Group Managing Director of GuocoLand Singapore said: “Instead of being a ‘landlord’, we aim to be a partner to our tenants by supporting their business needs. We will incorporate flexibility into our leases, offer facilities for their activities and pursuit of innovation, and provide amenities to make the work environment more fun. Instead of providing a mere place to live in, we have designed a home that is conducive for work or entertainment. Guoco Midtown is the future brought forward to the present; it is a development that is built around the future lifestyles of people”.