MELBOURNE: Park Hotel Group, one of Asia Pacific’s leading hospitality companies, has signed a management deal with Roxy-Pacific Holdings Limited to open Park Hotel Melbourne in 2022, a statement issued to Singapore Exchange (SGX) said.[the_ad id=”32940″]The latest agreement increases Park Hotel Group’s portfolio to nearly 20 hotels in operation or under development. “We are thrilled to introduce Park Hotel to Melbourne and bring the upscale brand’s culturally rooted, globally inspired hospitality to travellers and locals in this city,” said Allen Law, Chief Executive Officer of Park Hotel Group. Backed by strong fundamentals and increased demands in the domestic and international visitor markets, I am optimistic and excited for Park Hotel to be a part of the vibrant hotel landscape of Melbourne, which has seen over 80 percent hotel occupancy in 2018”.

Teo Hong Lim, Executive Chairman & Chief Executive Officer of Roxy-Pacific commented, “Conveniently located in the heart of Melbourne, the new Park Hotel Melbourne is a continuation of the Group’s strategic efforts to strengthen our hospitality and is in line with our plans to grow our stable of recurring income streams. As a popular tourist destination, tourism in Melbourne grew significantly in 2018. Going forward, Australia’s tourism and hotel sector is expected to record strong growth in the coming years, likely to exceed the country’s broader economic growth, and should augur well for the new hotel.”

Park Hotel Melbourne, designed by Bates Smart, one of Australia’s notable architectural and interior design firms founded in Melbourne, will pay homage to the unique attributes of Little Bourke Street and its neighbourhood.

The hotel façade will reflect the old red brick warehouses and architecture in the surrounding precinct. Taking inspiration from Kirk’s Bazaar, a lively horse and livery trading centre in the mid-1800s within the vicinity, the hotel interiors will have semblances of the city’s yester years.

Melbourne, capital city of the state of Victoria, Australia, welcomed 31.5 million visitors for the year ending September 2018, marking a significant 11.6 per cent growth year-on-year. Among many things, the city destination, one of the world’s most liveable cities, appeals to travellers around the world for its brilliant street art, lively music scene and its offbeat creativity.