KARACHI: Knorr Noodles has partnered with The Citizen’s Foundation to provide school books for 10,000 children across Pakistan. People across Pakistan will be able to support the cause by simply sharing the launch video from the TCF Facebook page, with Knorr Noodles contributing Rs 100 for every share.
Knorr Noodles announced this initiative during a Children’s Day Carnival organized at a local hotel for TCF Children. The Carnival was organized as part of the Knorr Boriyat Busters children’s entertainment platform, which is one of the biggest children’s television shows in Pakistan.
TCF children were able to enjoy a host of Boriyat Buster games during a fun filled evening of festivity. This was followed by the launch of the social media fund-raising campaign to provide school books for deserving children.
Shazia Syed, Chairperson & CEO, Unilever Pakistan, reinforced the value of education, saying, “Knorr’s partnership with TCF is powered by our shared vision of eliminating illiteracy from the country. We are working together to ensure that we can promise our children an enlightened future that is safeguarded by education. I hope that the impact of this initiative translates into increased access to literacy for the children of Pakistan.”