KARACHI: Director General Customs Valuation Syed Tanveer Ahmed has revised the customs values of McCain brand potato frozen French fries Indian origin at $1.12/kg and MC Cain brand Spicy Peri Peri fries/smile fries of all origins at $2.5/kg and amended the Valuation Ruling No.976/2016 accordingly. M/s Quick Foods Industries Pvt Ltd and others had approached the Director General agitating against the customs values of potato fries determined vide Valuation Ruling No.976/2016. Director General examined the case record and written as well as verbal submissions. The importers stated that the prices have been determined on higher side whereas import prices of the subject item are available on lesser side on international market as well as in the local market. Accordingly, a market survey was conducted. The survey revealed that some values are correct. The contention of the importer that value of frozen French fries was fixed at $1.20/kg from USA, $1.15/kg from Europe and $1.22/kg from India does not make sense as freight from India is much less than USA and Europe. So it should be reduced accordingly. Therefore, customs values of 'McCain' brand potato frozen french fries Indian origin is revised at $1.12/kg and 'McCain' brand Spicy Pen Peri Fries/Smile Fries imported from all origins are revised to $2.50/kg.