Panasonic launches premium wiring devices in Pakistan

Panasonic Life Solutions Middle East & Africa (PLSMEA), a subsidiary of Panasonic Marketing Middle East and Africa (PMMAF) has unveiled its high-quality wiring devices for the Pakistan market. Panasonic’s wiring devices including switches & sockets from SIMPLUS range, LED lighting and door phone systems are now available with Ecolux Electrical Co across the country.

Solutions under the segment complement the brand’s comprehensive range of innovative solutions for the construction sector and are uniquely designed for both commercial and residential use.

Panasonic’s wiring devices have three key features – Better Design, Safety and Quality of Product. Panasonic switches & sockets offer the highest level of reliability and high current carrying part are made of fire retardant Urea resin material to offer safe operation at all times. Another key highlight of the wiring devices segment is the brand’s superior LED products that offer long operational life and a wide range of options.

Based on industry reports, Pakistan’s construction industry has been growing steadily due to friendly regulations and substantial investment in the country’s infrastructure development. The country is expected to initiate construction related projects worth over PKR 400 billion by the last quarter of 2020. Given these trends, Panasonic, with its industry-leading solutions, is expected to gain a stronger foothold in the local construction market.

Eiji Ito – General Manager – Middle East Sales Department, PLSMEA said, “With the country investing in higher-quality infrastructure, there is a need for sustainable and eco-friendly technologies to support upcoming projects. Panasonic, with our continuous technical development process, is committed to meet this growing demand. Our high-quality wiring devices are specially designed to offer ease of installation for solution providers, and the highest level of safety to the users. We hope to carry the same level of momentum into our future offerings.”

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