MOSCOW: X5 Retail Group, a leading Russian food retailer, has announced the launch by its Karusel retail chain of the Click & Collect service, which enables customers to order products online and to pick them up in hypermarkets, making the shopping process even more convenient.[the_ad id=”31605″]The service has been launched in Moscow in the Karusel stores on Bartenevskaya Street and at the 26th km of Novorizhskoye Highway. In Saint Petersburg, the service is available at the Karusel hypermarkets on Savushkina Street and on Kolomyazhsky Drive.
Currently, an order can be placed with just a few clicks in the Click & Collect section at www.karusel.ru – to choose a hypermarket to collect from, to make a shopping list and to indicate a convenient time interval to pick up the order. An express order option is also available, whereby purchased items can be picked within an hour after the order has been confirmed at a given Click & Collect pick-up point. These pick-up points are equipped with modern refrigerators so that the food is still fresh when the customer picks it up.
Click & Collect points are located in the supermarket entrance area and open from 10:00 am to 10:00 pm. Before paying for an order, the customer can check its content and, if necessary, cancel any of the items.
As per international experience, one in four customers ordering food online uses a Click & Collect service. X5 is evaluating the potential demand for such a service in Russia across all its formats.
This month, the Click & Collect service has been offered at Perekrestok on Bolshevikov Avenue in Saint Petersburg. Meanwhile, Pyaterochka is testing the service in two Moscow stores. The pilot projects and a comprehensive review will enable the Company to take a decision on the further development of the service.