SINGAPORE: Synagie Corporation Ltd., Southeast Asia’s leading e-commerce enabler that assists brands to execute their e-commerce strategies using its cloud-based platform, has announced that its brand partners achieved another online sales record, raking in GMV of over S$1 million within 24 hours during Lazada’s Birthday shopping event on March 27 2019, with a year-on-year growth of more than 400% compared to 2018.
Following Singles’ Day pioneered by Alibaba, which falls on the 11th of November each year, the Lazada Birthday is becoming one of the most popular online sales events in Southeast Asia that takes place annually towards the end of March. This year’s event saw a new strategy adopted by Synagie’s team to launch more than 80 types of different real-time promotions for its brands on Lazada’s online marketplace.
These real-time promotions were managed by Synagie’s team of marketing experts who implemented new promotional mechanics on-the-fly based on the response to the previous promotion using Synagie’s cloud-based platform. 15 different types of Surprise Boxes containing goodies worth more than twice their retail price from Synagie’s brand partners were snapped up in minutes just after midnight by online shoppers via Lazada’s platform.
Executive Director of Synagie, Olive Tai said, “It was a phenomenal event and the overwhelming response from online shoppers was way more than we had imagined. More than just sales alone, it was about how we have helped our brand partners engage with consumers online. We would like to congratulate our brand partners who achieved top 5 best-selling brand status on Lazada during the event and thank all our brand partners for their support and for working closely with us to implement our real-time promotions strategy. We would also like to thank our dedicated team for coming up with new promotion ideas on-the-fly and relentlessly processing the large number of orders round the clock.”
Synagie saw a surge in GMV of more than 5 times compared to 2018 during the same event. 12 of Synagie’s brand partners achieved top 5 best-selling brand status during the event in the make-up, skincare, health supplement and milk formula categories in Singapore, Malaysia and Vietnam. The Group also saw an increase in daily sales on other marketplaces outside of Lazada during the event.
Synagie is in regional expansion mode with a presence in Singapore, Malaysia and most recently Vietnam, on boarding one of the world’s biggest luxury beauty companies to help them manage their e-commerce operations there. The Group expects to begin its operations in new markets, Philippines and Thailand, by the end of 2019.[the_ad id=”31605″]