KARACHI: The Director General Customs Valuation Sameera Nazir Khan has rejected the review application filed by M/s Computer Marketing Co which had challenged customs values of uninterrupted power supply (UPS) determined vide Valuation Ruling No.677/2014.

The main argument put forth was that vide Valuation Ruling No 677/2014 their goods have been mentioned at category B, whereas it qualifies to be in category C on the basis of documentary evidence regarding price/value. The document namely Price List attested by the Singapore Embassy in Pakistan was furnished.

The DG Customs Valuation observed that the issuance of Valuation Ruling on importation of Uninterruptible Power Supply (UPS) was in continuation to the ruling previously decided on the subject vide No.447/2012. As a consequence of exercise under taken by the department to update and revise the same, price verification was drawn and after having discussion and input from all the relevant stakeholders, the customs values were determined in the light of findings of market enquiry.

The impugned ruling covers the valuation of three different categories and group of renowned goods, which are identified through their brand/trade name. It is obvious that the market value of a commodity is mainly dependent upon the credibility of its brand name/logo and reputation of its quality/worth. As such, while making out a determination with this background, the department apparently evaluated a conclusion in bracketing different brands in ‘A’, ‘B’ & ‘C’ categories, which imply that this categorization was formulated as per their actual market price, established through the findings of enquiry.

As regards the determination, departmental representative has defended the ruling on valid points that the revised valuation was decided after having input and participation of representatives of trade body/stakeholders and keeping in view the valuation methods as provided under Customs Act, 1969. The revision petition was rejected.