Lahore: German companies consider Pakistan a preferred destination for trade and business and Pakistani market offers immense potential of bilateral trade between two countries. These views were shared by BSH Home Appliances FZE CEO Mr. Tomas Alonso while inaugurating the newly established Bosch showroom by BSH Hausgeräte GmbH, which has established its first ever official products showroom in DHA Lahore.
The showroom, which has been established with local business partner Mega Home Appliances, was inaugurated in presence of Provincial Minister for Food Mr. Bilal Yaseen along with BSH Home Appliances FZE CEO Mr. Tomas Alonso and Mega Home Appliances CEO Adnan Shah today.
BSH Home Appliances aims to expand its sales and distribution footprint in Pakistan and working to expand its retailer/distributor network across country.
“The country is now region’s one of the emerging economies. With annual population growth of more than 2 %, Pakistan has one of the highest growth rates in Asia. These results, said Mr. Alonso, BSH Home Appliances FZECEO, who is in charge of all Middle Eastern and South Asian region.
While addressing the local media in Lahore today he said, “We are targeting to become the No. 1 home appliances supplier in Pakistan by doubling the T/O year-on-year”
Mr. Alonso said that in a country like Pakistan, which has been facing power shortage issue, it’s imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc. consume less energy to save the power and Bosch small and large home appliances are very much efficient in terms of less energy consumption undoubtedly the best choice for Pakistani households.
In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6 % annually. Both factors are having an overall positive effect on local purchasing power.
Pakistan is the sixth most populous country in the world, making it a very attractive market indeed for the BSH Home Appliances. “On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term,” said BSH Home Appliances FZE CEO Mr. Alonso.
Mr. Syed Adnan Shah, Managing Director Mega Home Appliances said that “Pakistani consumers understand the value of German Technology and I am very confident that together Bosch and Mega Home Appliances, we will make Bosch, Pakistan’s most preferred home appliances brand.” He also thanked Bosch Home Appliances Management for their trust and partnership with Mega Home Appliances in Pakistan.
The company will focus on the sale of home appliances products for growing Pakistani consumer base. “Pakistan has a growing percentage of an affluent, dynamic and future-oriented consumer base which is improving it’s lifestyle trends and Bosch is keen to offer its world class Home Appliances to consumers in Pakistan.
BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances globally.
What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research. It is not coincidental that the brands advertising the launch of home appliances products in Pakistan is part of Bosch’s consistent and long-term growth strategy in South Asia. “Our customers in Pakistan will definitely benefit from our company’s innovations. Ultimately, we also contribute to improving quality of life for local people with our products and services.”
Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has belonged exclusively to the Bosch Group since January 2015. Over its 50-year history, the company has grown from a German exporter into the world’s second-largest home appliance manufacturer. With more than 56,000 employees, BSH increased its revenue in 2016 to around 13.1 billion Euros. BSH has some 40 factories worldwide and produces the entire range of modern home appliances.