KARACHI: Trade Development Authority of Pakistan will participate in the most popular exhibition “Beauty World Middle East 2024” from October 28 to October 30.

The Middle East and Africa’s largest international trade fair for beauty products, hair, fragrances and well-being will open its doors on Monday 28 October 2024 at the Dubai International Convention and Exhibition Center.

 The three days event establishing itself as the prime gateway for international beauty majors looking to do business in new and emerging markets.

In 2023, a total of 36 exhibitors from Pakistan showcased their products at the fair. Out of these, 20 exhibitors, including Bonanza Satrangi, Face Fresh, and Faiza Beauty Cream, participated directly. The remaining 16 exhibitors, such as Co Natural, Beauty Star, and Bio Cos International, participated under the pavilion of the Trade Development Authority Government of Pakistan (TDAP).

Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene.

TDAP is once again providing subsidized stalls at Beauty World Middle East 2024 and under subsidized stalls cost Rs.950,000 and non-subsidized stands cost around Rs.2100000 while applying. The last date is fixed as 28th June 2024.