The year 2022: Himalayan Chef Grocery Shopping Pakistan, a well reputed brand in 100+ countries, is ready to launch in Pakistan with a bigger goal to provide 100% Natural and Pure Food without any Food adulteration. This brand has almost 20+ International Food Certifications that adds a great value to their credibility. In this era when we keep listening of food adulteration news at various news channels, this brand is assumed to lead a strong fight against Food Adulteration Mafias.
Some shocking and eye-opener facts about food adulteration is provided here to give a deep insight to our readers.
International The News: reports Khyber Pakhtunkhwa Food Safety & Halal Food Authority (KP FS&HFA) has confiscated over 750 kilograms of ‘fake tea leaves’ in Sheikhabad here on April 2,2021.
DAWN NEWS: Reports that the officials of livestock department and the Khyber Pakhtunkhwa Food Safety and Halal Food Authority in a joint operation on Saturday confiscated 420 liters of adulterated milk and disposed it off here on November 21, 2021.
Himalayan Chef is assumed to become a first brand in the Pakistan Market that would be providing All 100% Natural and Pure Products under One Umbrella and consumers would have access to buy their products from their own factories direct by cutting Middle Man. This brand has claimed to provide food product with its originality and freshness intact.
“Brand is not “A BRAND” without its International Food Certifications”. I would like to explain this thing to you by giving an easiest example, any person with an education of several years, if for some reason, lose his degree, what would be his/her worth?? Is that person would have any credibility or any proof of his excellent academic years? The answer is No, because that degree was not a piece of paper, that degree was a proof of that person’s credibility. We have almost 10+ International Food Certifications from different countries such as US, UK, China and Thailand that are a proof of our incredible and premium quality products.”says Senior Food Technologist, and Quality Control Expert Himalayan Chef.
Adulterated and Impure food products are a cause of the so many diseases that ranges from the viral to the non-Communicable diseases. Millions of people fell prey to this vicious cycle of food adulteration that ends up in burdening the entire health system of the country. When health system of the country is burdened, it results in increased costs of Medicines and low health value index.
“Just make sure that you are paying for your grocery and not paying to buy the various diseases for your family and your own selves.”
“We know people have a huge exposure to impure and adulterated foods that it seems impossible for them to differentiate between a Pure and Impure food. Our goal is to make our masses aware at the very first place about the difference between pure and impure foods. We keep listening from the Market Experts about how selling quality of food would ultimately affect our profit share, but who cares! To all those who keep suggesting me their so called “Profit Rules”, I would like to clear on the behalf of my team that We, as a company, never wish to get profit on the expense of the health of our masses.” says CEO, Himalayan Chef.
“I myself has become a prey to this food adulteration mafias, many a times. We, the team Himalayan Chef, is going to provide awareness about the food purity among masses in such an incredible way that they would be able to personally differentiate between what to buy and what to reject” he further added.
Pakistan is facing two Pandemics at a time, one is “Covid-19” and the other one is “Food Adulteration”. Pakistan Food Authority (PFA) is raiding a number of places and markets, all over the country, in order to dump all adulterated and impure food. Newspapers and News Channels keep reporting this heinous act of food adulteration to unveil the abhorrent face of Mafias. But nothing will ever work until and unless there is a pure and natural product in the Market.
“People will never know the exact difference between the pure and impure foods, until they have an easy access to the pure foods” says Director, Himalayan Chef Grocery store in Pakistan.
Research article published in the journal of food adulteration, in the year 2014, reported that Pakistan was considered at the verge of “Nutritional Risk” because of a massive food adulteration. Authors reported to detect impurities in almost all commodities present in the Market of not only a very low quality but also effects health of the consumers.
WHO reports “An estimated 600 million – almost 1 in 10 people – fall ill after consuming contaminated food each year that causes 420 000 deaths and the loss of 33 million healthy life years (DALYs) around the World”
In Pakistan Food Adulteration is done at each and every step, from the production to the packaging, at the storage houses, during transportation, coming from the food Mandis to the Market, In the Markets and then at the local stores. Passing through all these stages, Food has lost almost all of its Purity, Freshness and Nutritional value. The Food we get is not only impure but a precursor to so many diseases that ranges from the Diarrhea and extends to the cancer.
“We know that food producing industries are not directly involved in the food adulteration. No food company would ever wish to produce fake and trash quality food products in the first place. It is the Middle Man that creates havoc by adding impurities in order to increase the quantity and defame the credibility of the brands. We, as a team, are only a few steps far to cut Middle Man and ready to bring the concept of “Retail Solution” that has a slogan of “Farm and Factory Direct “says General Manager, Himalayan Chef.
“Retail Soultion would allow the consumers to buy from our own factory and farms. We would take the responsibility of purity of our products with providing a 100% Money back Guarantee” he further elaborated.