Pakistan Poverty Alleviation Fund (PPAF) is broadcasting a program series from more than 30 Medium Wave and FM101 radio stations of Radio Pakistan to educate masses regarding its key thematic areas besides celebrating successful initiatives for poverty reduction and sustainable development in the country. The programme series titled ‘Roshan Raahaein’ spans six special episodes and will feature senior executives of the organization as well as programme beneficiaries from across Pakistan.
Broadcasting from 25th June to 30th June, the radio series aims to re-emphasize PPAF’s role as a leading contributor to poverty reduction, educate listeners on impact of social and economic inclusion, and share inspirational stories of PPAF beneficiaries to inspire further community participation. The serieswill also highlight how PPAF fosters inclusion through its work and enables communities to uptake innovative solutions for sustainable socio-economic development and improving the quality of life.
‘Roshan Raahaein’ series features senior executives of Pakistan Poverty Alleviation Fund (PPAF), Mr. Irshad Khan Abbasi, Ms. Munazza Ali, Mr. Mohammad Waseem, Mr. Kashan Najeeb, Ms. Lubna Nisar, Mr. Nafees Ahmed Khan, Mr. Tahir Malik, Mr. Farid Sabir and Ms. Raabiya Babar to provide overview of specific projects and components of PPAF each day, followed by interviews of the project beneficiaries. Some of the projects covered in the series are Ehsaas Amdan and Ehsaas Interest Free Loan program,Program for Poverty Reduction (PPR), Livelihood Support and Promotion of Small Community Infrastructure Program (LACIP), Building Resilience to Disasters & Climate Change (BRDCC), Hydropower and Renewable Energy Project (HRE), Revitalizing Youth Enterprise (RYE), and projects of PWDs; and how these interventions have positively impacted progress and development of the target communities.
Speaking about the initiative, Raabiya Babar, Senior Manager Communications & Media at Pakistan Poverty Alleviation Fund (PPAF) said: “The radio series will help us create awareness regarding PPAF’s work and accentuate our role in the socioeconomic enablement of marginalized communities in Pakistan. We want to reach out to more and more households and create sustainable solutions foruplifting target communities through community participation, skill enhancement and creating resiliency against challenges. We hope that the success stories shared by our beneficiaries will help us inspire more support and participation in our programs at the community level.”
Each episode of ‘Roshan Raahaein’ series is 20 minutes long and will be broadcast at 4:30 PM on Radio Pakistan and FM 101 channels while listeners will also be able to access the episodes on PPAF’s Soundcloud channel.