MISSISSAUGA: Globalstar Canada Satellite Co., a wholly owned subsidiary of Globalstar Inc. and a leader in satellite messaging and emergency notification technologies, announced a licensing deal between its affiliate SPOT LLC and the Jeep brand.
As part of an effort to expand its footprint in the overland adventure market, Globalstar is developing an exclusive new line of Jeep and SPOT co-branded products.
SPOT offers off-road enthusiasts and back-country adventurers’ critical connectivity in remote areas of the world. Products include emergency response and international S.O.S. services, giving peace of mind to hundreds of thousands of users globally. To date, SPOT has achieved over 7,000 rescues, in more than 100 countries.
“The Jeep brand is one of the most recognized in off-roading with enthusiasts who often transition to hiking and mountain climbing, all of which would benefit by staying connected while off the grid,” said Dave Kagan, CEO of Globalstar. “We are proud to announce this new partnership and look forward to future collaborations in the years to come.”
“Expanding the Jeep brand’s licensing portfolio to now include Globalstar extends the brand’s ability to offer its customers endless opportunities to pursue their adventures once the road ends, in a connected and safe manner,” said Kim Adams House, Head of Licensing and Merchandising, FCA.
The partnership is expected to drive consumer awareness of SPOT through cross-promotional opportunities while exploring new distribution channels. SPOT expects to have these products available in all their distribution channels starting in 2Q 2020.
Globalstar is a leading provider of customizable satellite IoT solutions for customers around the world in industries such as government, oil and gas, emergency management, transportation, maritime and outdoor recreation.
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.
– Business Wire