LONDON: 7digital Group, the global leader in B2B end-to-end digital music solutions, has been awarded a contract to provide its music-as-a-service platform to power Single Music, a Shopify-integrated platform that enables artists and labels to market and distribute their music and merchandise directly to fans.

The contract marks 7digital’s strategic expansion to support online stores on Shopify, the second largest ecommerce platform in the world used by over one million businesses globally.

Single Music serves labels, artists, and merchandise companies alike by providing a new and easy way to sell merchandise and music directly to fans from a single platform, using out-of-the-box engagement tools such as presales, single campaigns or album bundle campaigns.

Capitalising on the industry trend towards direct sales, Single Music is also simplifying direct-to-fan data by connecting artists’ existing ecommerce and streaming, giving the artist more control over how their music reaches their fans.

The initial 12-month contract, which includes set-up and monthly fees, will see Single Music utilise 7digital’s technology to support publisher clearances as well as label, publisher and chart reporting for download purchases outside the US.

Paul Langworthy, CEO of 7digital, said: “This contract win underscores the strength of our technical offering and our healthy commercial pipeline. Single Music is a prime example of how innovators in the music industry are enabling fresh ways to engage new music fans directly with artists and how 7digital is leading the way in this space with our music-as-a-service platform. Our deal with Single Music and its Shopify integration adds to our expansive list of industry innovators providing more sophisticated and intuitive tools to support unique, exciting and meaningful music experiences.”

Tommy Stalknecht, CEO of Single Music, added: “Through our integration with Shopify, Single Music has been able to scale into global markets much more quickly than we could have ever imagined. In order to better serve artists outside the US, we wanted to find a partner that both addresses our artists’ needs and shares a similar vision for the future of the industry. We look forward to working with 7digital to expand our offerings and footprint worldwide.”

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