Sumitomo Life Insurance acquires AIARU Small Amount & Short Term Insurance Co

TOKYO: Sumitomo Life Insurance Company has acquired AIARU Small Amount & Short Term Insurance Co., as a subsidiary through a stock purchase on August 21, 2019.

AIARU is a small-amount and short-term insurance company that flexibly develops and sells products in response to specific market needs. AIARU has developed a variety of unique products, focusing mainly on medical insurance, home contents insurance, and solitary death insurance.

Going forward, AIARU is expected to achieve further growth as a member of the Sumitomo Life Group, primarily through synergy with each Group company.

The Company has promoted a “multi-channel and multi-product strategy” to develop and provide products suited to the characteristics of various sales channels together with Group companies, in order to meet diversifying customer needs.

In the domestic life insurance market, customer needs have become diversified and fragmented with a declining birthrate and an aging population, and the Company recognizes the growing necessity to provide insurance coverage to the “niche areas.”

In these circumstances, the Company believes it can further promote its “multi-channel and multi-product strategy” by providing insurance coverage more flexibly through AIARU to the “niche areas,” which are expected to show market expansion in the future.

Through its sales representatives and other points of contact with customers, the Company will provide optimal insurance coverage and offer financial security to more customers and their families. Through such efforts, the Company strives to be “the most recommended insurance company” from the perspective of customers.

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