LONDON: appScatter Group, the app management and data intelligence platform, has signed a Joint Venture (JV) agreement with interarrows Inc., , the Tokyo based on-demand internet consulting service, to help expand its Priori Data brand into the Asian market.

interarrows offers innovative, on-demand internet consulting services to their clients through its tracking and assessment of technology trends throughout the global IT industry. The firm has a number of significant clients that include Salesforce, Indeed and Yahoo Japan.

The JV will initially base the Priori Data offering and platform in Japan. Both parties recognise the importance of the Japanese app market, one of the largest in the world. The app market in Japan was estimated to be worth US$13.7 billion in 2017, becoming the third largest, behind China and the US, with forecasts for it to grow to US$20.9 billion by 2022.

Philip Marcella, appScatter CEO, commented: “I am very pleased to partner with Interarrows to integrate appScatter’s Priori Data brand in Japan. Japan is an attractive growth market for app management and offers an opportunity for incremental revenue growth for the Company. This marks another milestone in what we expect to be a very exciting period for the Company. The team at Interarrows has strong in-depth technical expertise and this agreement further extends our reach into Asia. Our strategy continues to be focused on business development in all key geographies.”