Muji forms subsidiary to tap Denmark market, first store to open in Autumn 2020

TOKYO: Ryohin Keikaku Co., Ltd. has announced that the Board of Directors resolved the establishment of a subsidiary in the Kingdom of Denmark by Muji Europe Holdings Limited, its regional headquarters in Europe, for further business development. [the_ad id=”31605″]Denmark, geographically located in a key spot connecting the European continent and Nordic countries, has a population of 5.83 million in the land area comparable to Kyushu (the third largest island in Japan).

People in Denmark have a high degree of interest in issues such as environment, ecology and recycle, and Denmark ranked No.2 in the ranking of World Happiness Report according to the United Nations for 2019.

From the retail’s point of view, it is one of the growing markets among the most developed countries in the world, with the tenth highest GDP per capita and an estimated real GDP growth of 1.7% in 2019.

Ryohin Keikaku Japan and Muji Europe Holdings have therefore decided to enter into this attractive market. “We expect that our experience and know-how in the European market would help in running stores that serves everyday living and increases MUJI fans in the area,” a company statement said.

Muji Denmark to be headquartered in Copenhagen would start operations in Autumn 2020.

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