KARACHI: Beautyworld Middle East concluded on Wednesday, April 17, 2019 at the Dubai International Convention and Exhibition Center witnessing a huge participation from Pakistan with as many as 25 premium exhibitors showcasing their products.[the_ad id=”31605″]Beautyworld Middle East 2019 featured 1,790 exhibitors from 66 countries at its 24th edition.More

than 36,000 trade visitors made their way to Dubai to see the largest International Trade Fair for beauty products, hair, fragrances, makeup, cosmetics and well-being in the Middle East.

Beautyworld Middle East is so attractive to professionals in the beauty industry that it attracts all the latest trends, the best business opportunities and an international presence of exhibitors converge at one venue.

Trade Development Authority of Pakistan (TDAP) participated with Pakistan Pavilion:

25 Pakistani premium exhibitors showcased their products in Beautyworld Middle East 2019, in which Bio Cos International, Espack, Samsol, Wins Cosmetics and others participated through Trade Development Authority of Pakistan (TDAP) and Arena Gold, Faiza Beauty Cream, Golden Pearl, Hashmi Surma, Hilal Care, Skin Care and Stancos and others participated as direct exhibitors.

Mr. Asif Shah, Director of Zuni Cosmetics said, “We participated in Beautyworld for the second consecutive year and the response was quiet good, we got international exposure and came to know about market demand for new products to launch.”

Mr. Waqar Ahmed Siddique, Chief Executive of Wins Cosmetics said, “we have been participating since three years and always get good business, we recommend that Pakistan Pavilion should have more subsidized stalls to promote Pakistani exports.”

Mr. Abdul Wahab, Brand Manager of Arena Gold Cosmetics said, “Beautyworld provides a wonderful experience & opportunity for the world and Dubai being hub helps our business to promote”

The next Beautyworld Middle East which will be the 25th edition of the show will be held in 2020. Beauty world has also been expanded to Saudi Arabia and the second edition will be held in October 2019.