Facebook said Friday that it purchased a startup called GrokStyle, which uses artificial intelligence to help shoppers find furniture and home decor.
“We are excited to welcome GrokStyle to Facebook,” Facebook spokeswoman Vanessa Chan said in a statement. “Their team and technology will contribute to our AI capabilities.”
Furniture retailer Ikea uses technology developed by GrokStyle in its mobile app. Users snap a picture of a piece of furniture and the app shows them similar products they can purchase online.
In a blog post, GrokStyle says it’s “moving on as a team” but doesn’t mention it was purchased by Facebook…read more