Samsung Galaxy S9 & S9+ Launched in Pakistan

Lahore: March 15, 2018 – The global leader in technology and electronics – Samsung has launched its most
advanced mobile series, the Samsung Galaxy S9 & S9+ that feature a fascinating camera that has taken a step further
and introduced super slow-mo, as one of the most striking features to accentuate its focus on a better camera and
unparalleled video performance. A huge ceremony was held in Lahore. The President of Samsung Pakistan – Mr. Y.J.
Kim was the chief-guest.

The Samsung Galaxy S9 and S9+ smart phones are reimagining the way people communicate, share and experience
the world. Made for an age in which consumers increasingly communicate and express themselves more with
images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned
with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and
personalized AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.
The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG,
immersive audio with Dolby Atmos® and a refined edge-to- edge Infinity Display– a key staple in Samsung’s design
heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s
existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said Mr. Y J
Kim, President Samsung EC Pakistan. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not
only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, they are smartphones
designed to help them connect to others and express themselves in a way that’s unique and personal to them.”
Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a
smartphone camera with state-of- the-art technology, so they can express themselves with high-quality images and
tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a
Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo
quality. The Galaxy S9 and S9+’s camera features include:

• Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per
second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement
in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super
Slow-mo video, users can select background music from 35 different options or add a tune from their favorite
playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to
watch the action over and over again.

• Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than- ideal
lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting
environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and
contracts, Samsung’s Dual Aperture (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when
it’s too bright, taking photos that are crisp and clear.

• AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based
machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to
create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji
shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file
format so users can share their emojis across most third-party messaging platforms.

• Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning
technologies to provide helpful information about a user’s surroundings. With real-time object detection and
recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings,
purchase products seen in the real world and track calories throughout the day.

Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers
premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favorite movie or
streaming their favorite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also
support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First
introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with
virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage
every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced
with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung devices.
For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a
large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system, users can easily
connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with
enhanced document editing or even full-screen gaming. Users can also transform the Galaxy S9 and S9+ into a Touch
Pad with the DeX Pad.

Samsung sets the gold standard for smartphones with IP68 water and dust resistance and wireless charging and goes
a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a
Micro SD Card and are equipped with the latest premium application processors offering powerful performance and
sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1,
Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+ support three different biometric
authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect
their device and applications. The devices feature Intelligent Scan, a new verification that intelligently uses the
collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s
phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to
use a different fingerprint to access Secure Folder than the one used to unlock the phone.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device,
providing richer, more accurate information on users’ health status. This sensor allows the Galaxy S9 and S9+to keep
track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart
The Head of Mobile division Samsung Pakistan and Afghanistan Mr. Umer Ghumman stated: “We are proud to
introduce this power-packed device, which promises a whole new world of info-tainment and multi-tasking, with
powerful global connectivity, for the consumers aspiring to excel in today’s highly competitive and fast-paced world.
It empowers and inspires the user to do, what others think they can’t do.

These smart-devices S9 and S9+ available at a price of Rs.103,000 and Rs.114,000 in Pakistan and are available in
three attractive colors.

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